Gaming & Real Time Wagering
We anticipate a huge interest in the ability to wager on games. Players can bridge international boundaries (where local laws allow) to be able to stand behind their 8Shot skills by placing wagers on their games.
We have designed a platfotrm that allows 8Shot members to hold funds in their local currency, in their 8Shot account for the purpose of wagering. Upon agreement to play for stakes, the agreed amount is locked in the users systems and then automatically transferred upon finalisation of an undisputed match. Vision of every game is captured within the 8Shot system for 28 days, subsequently the need for live judication is obsolete.
Exchange rates are calculated in realtime and locked as the game commences. Payout is then made based upon such rates. Funds are then transferred immediately following the game’s conclusion.
When users are identified as punters, we then append this information to their demographic data, for either filtering advertising or creating affiliate income streams through association with established and user related brands. We can then rollout such affiliate streams to markets based on Global, National, Regional or local markets, and aligned via age, sex and other collected criterea. We are very aware of the value of globally creating and expanding user profiles to expand the value of marketing data.
Merchant and 8Shot Mobile Marketing
Activation of an 8Shot game requires free registration via a mobile phone app (Apple, Android, Windows-Mobile) . Through the registration process a capture of basic demographic information is captured.
This information includes
- Name
- Age
- Sex
- Location
- Postcode
Registration creates a mobile phone “Barcode” which is scanned to commence an 8Shot game.
This enables us to understand the people within a venue, and the ability to communicate with them directly by filtering any of the captured information. Our applications are also extensively linked to primary social media networks. Through the integration process we gain access to enable posting of messages and obtain further demographic data.
What is a “PUSH NOTIFICATION”?
A push notification is a message that is transmitted to a persons Mobile Phone. Push Notifications can be formatted and contain logo’s and the like.
Through the 8Shot Merchant Control Centre, Merchants can elect to dispatch PUSH Notifications to 8Shot members, who have been recorded as players in their location, filtered by any of the captured demographic information.
Lunch offers, coupons, vouchers or the like, and other calls to action can be dispatched as quickly and simply as logging into their Merchant Control Centre and filtered by demographic data.
What is “GEO FENCING”?
A push notification is a message that is transmitted to a persons Mobile Phone. Push Notifications can be formatted and contain logo’s and the like.
Through theGeo Fencing is where a Merchant can send messages out within a proximity of their location. For example, a merchant having a quiet day may elect to dispatch an incentive or offer to 8Shot players within 500 metres of their location. Lunch offers, coupons, vouchers or the like, and other calls to action can be dispatched as quickly and simply as logging into their Merchant Control Centre and filtered by demographic data. 8Shot Merchant Control Centre, Merchants can elect to dispatch PUSH Notifications to 8Shot members, who have been recorded as players in their location, filtered by any of the captured demographic information.
Lunch offers, coupons, vouchers or the like, and other calls to action can be dispatched as quickly and simply as logging into their Merchant Control Centre and filtered by demographic data.
General Advertising via Push or GEO Fence
Downloads
- Executive Summary (English)
- Executive Summary (Chinese)
- Memorandum
- Brochure
- Powerpoint - Download file
Main stream advertisers can subscribe to utilise the 8HOT Marketing system to disperse offers and incentives by all 8SHot avenues. Advertisers may be Local, Regional, National or International.
“In Location” Advertising
8Shot Technology and installations allow for 3 distinct areas of advertising.
- The hardware installed provides panel space for Corporate tier 1 naming rights and fixed branding. As an example this may suit large internationals.
- The 8Shot installation includes screens which allow players and audience to view the manges, locally and remotely. Provision has been made to allow dynamic advertising, editable in real time by advertisers through the Merchant Control Centre, to be played on the screens. Advertising can be targeted to venues by demographic data. For example. If a merchants target demographic is men aged between 35 and 40 years of age, from specific suburbs, this can be accomplished.
- Between games or when not in use, the 8Shot system projects imagery onto the playing surface of the pool table. This advertising is also dynamic and can be changed in realtime though the Merchant Control Centre.
What is the “Merchant Control Centre”?
The Merchant Control Centre is available to all Locations and Advertisers. Though a cloud hosted user administration control panel, approved users can create, edit and dispatch messaging to their target demographic. Messages and templates can be stored for repeated use. A history of dispatched advertising, vouchers, offers and the like are accessible via any internet enabled device, allowing management to create and send directly personalised and targeted campaigns to venues and mobile devices allowed within the confines of their agreement.
